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Graduate School of Business Administration

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Media MBA

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Roadmap of Media MBA Curriculum

Roadmap of Media MBA Curriculum
Major Completion System1st semester2nd semester3rd semester4th semester5th semester
Major Basic Course

  • Persuasive Communication

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  • Mobile and Social Content

  • Digital Cultural
    Content Industry

  • Crisis Management Communication

  • Fourth Industrial Revolution & Social Media

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Major Core Course

  • Research Methodology

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  • Media Law and Policy

  • Broadcasting and Telecommunication Policy

  • Digital Media: Changes in an Evolving Industry

  • Introduction To Media
    Big Data

  • Media Industry & ESG

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Graduation thesis
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  • Thesis Research

  • Thesis Research

  • Graduation thesis Graduation thesis or 2 subjects for thesis replacement

  • Graduation thesis
  • ※In the 5th semester, a student can graduate with thesis course or credits (6 credits in 2 courses) depending on his/her choice.
  • ※In the case of the advertising media MBA, a total of 11 subjects are opened, including 5 subjects in the basic major course and 6 subjects in the advanced major course.

Operational goals by semester

  • 1st semester Basic Course

    Stage of acquiring basic knowledge about the major course and drawing the overall outline

  • 2nd/3rd semester Basic intensive

    In-depth learning stage for more specific areas of interest based on basic knowledge

  • 4th semester Advanced Major

    Stage of establishing one's major based on in-depth knowledge

  • 5th semester Thesis

    Stage of maturing as a basic scholar by writing academic thesis based on the established major

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