Online Education Program
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Specialized Graduate School
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Marketing MBA
Providing a systematically designed education based on application of acquired knowledge
The MBA Marketing program seeks to cultivate experts who can effectively respond to changing markets with the competitiveness and leadership skills necessary for in the global arena.
Purpose of Establishment
In order to operate companies and develop organizations in today's world, a broad understanding of the market and consumers is the key to competitiveness, regardless of the field or one’s expertise in business. In addition to basic knowledge of management, an understanding of marketing in particular is essential for managers and executives. In line with market demand, the Hanyang Cyber University Graduate School Marketing MBA major was created to cultivate marketing experts and professional managers who can establish and execute strategies by utilizing the knowledge gained in each field necessary.
Educational Objective
Hanyang Cyber University’s Graduate School "Marketing MBA" major aims to cultivate competitive experts who possess the necessary leadership skills to successfully perform in the global arena. The program aims to produce marketing experts and management specialists equipped with the necessary competencies, gained by applied education enabling them to systematically address issues in the changing market. The program focuses on meeting the needs of students while seeking to continually enhance the curriculum by following the latest trends and updating courses accordingly in order to produce well-informed future leaders in the marketing and management fields.
Major Features
The program covers core theories to produce with the expertise needed to understand the market environment and consumers, in order to establish winning strategies. In addition, to enhance the practical skills of students, the program is designed to incorporate projects to enable students to directly apply their gained knowledge. This emphasis is on maximizing the practical utilization of skills, by including topics, issues, and trends into class discussions. Therefore, most of the subjects focus on self-directed learning through application to enable students to develop competencies and improve their understanding of the knowledge gained.
Furthermore, seminars directly related to projects and assignments are held to promote knowledge exchange and intellectual development through active interactions between professors and students as students among themselves through the process of presenting and discussing the logic behind designed strategies. Moreover, special lectures by field experts enable students to learn and discuss how the learned theories are applied and used in the real world, while knowledge exchange activities are also supported by linking students with faculty, most of who have actual work experience.
Furthermore, seminars directly related to projects and assignments are held to promote knowledge exchange and intellectual development through active interactions between professors and students as students among themselves through the process of presenting and discussing the logic behind designed strategies. Moreover, special lectures by field experts enable students to learn and discuss how the learned theories are applied and used in the real world, while knowledge exchange activities are also supported by linking students with faculty, most of who have actual work experience.
Support Benefits and Educational Features
Hanyang Cyber University’s Graduate School of Marketing MBA program boasts an expanded online thesis guidance system and video seminar system to enhance the learning environment of its graduate students with learning guidance from faculty. The program offers a specialized and differentiated curriculum to satisfy students’ needs by continuously upgrading and improving course content to reflect current business, marketing, and management trends.
Additionally, a forum is held to promote knowledge exchange among students and offline special lectures are also offered in which invited experts share their expertise and give input about the latest marketing trends. There are also seminar classes related to projects and assignments created to support the acquisition and application of the knowledge gained. Moreover, through opportunities to interact with professors, students can better understand the process of presenting and discussing analyzed content and logically share their own ideas and strategies. Much of the curriculum is based on self-directed learning for students to learn at their own comfortable pace.
Recognizing that various organizations, institutions, and companies within local communities, regions, and countries are often lacking an
Additionally, a forum is held to promote knowledge exchange among students and offline special lectures are also offered in which invited experts share their expertise and give input about the latest marketing trends. There are also seminar classes related to projects and assignments created to support the acquisition and application of the knowledge gained. Moreover, through opportunities to interact with professors, students can better understand the process of presenting and discussing analyzed content and logically share their own ideas and strategies. Much of the curriculum is based on self-directed learning for students to learn at their own comfortable pace.
Recognizing that various organizations, institutions, and companies within local communities, regions, and countries are often lacking an
Concept of Talent for the Major
- Planners who can develop proper marketing strategies
- Analysists who can insightfully assess global economic trends
- Social activists who recognize and promote corporate social responsibility
- Pragmatists who can recommend realistic solutions
- Creative talent who can build a corporate brand
- Knowledgeable talent who actively participate in management
- Strategically-minded talent who can lead IT startups in the venture era
- Resourceful talent who can contribute to the smooth operation of any organization
Major Prospects and Careers
By gaining knowledge of marketing, graduates of the HYCU Graduate School of Marketing MBA program can become professionals who can serve as corporate marketers, market research experts, brand experts, consultants in the marketing and brand fields, and even market-oriented executives that companies increasingly seek.
In the business environment that can change on a daily basis, profound understanding of the market and customers is drawing attention as a core competency that managers must possess. Students of the Marketing MBA program are cultivated to become marketing experts and/or professional managers based on their acquired knowledge and related skills. Moreover, as corporations and various non-profit organizations can all benefit from employing marketing concepts, the demand for more marketing experts has been increasing.
In the business environment that can change on a daily basis, profound understanding of the market and customers is drawing attention as a core competency that managers must possess. Students of the Marketing MBA program are cultivated to become marketing experts and/or professional managers based on their acquired knowledge and related skills. Moreover, as corporations and various non-profit organizations can all benefit from employing marketing concepts, the demand for more marketing experts has been increasing.
HYCU ON/OFFLINE
Programs
- Premium Educational Contents
- Reliable educational content of a university that ranked first for the total number of cyber graduate students
- Interactive video lectures between professors and students
- Three-stage Major Roadmap
- Program that is subdivided into core major, major intensive, and area expansion
- Availability of extra practice-focused courses to train hands-on experts
- Training Marketing Specialists
- Varied educational content through project-type lectures
- Self-directed learning through interaction between students and professors
- Support for Online Learning Tailored to Student Needs
- Support for smart learning (Smart HYCU) type discussion classes
- Expansion of online student counseling system
- High-quality Academic Information Service
- Service for searching among a total of 260,000 Eastern and Western E-books
- Kyobo, YES24 e-books and other domestic e-books available
Professional Networking through
OFFLINE support system- Maximum Scholarship Benefits
- Increase in student welfare support through the development and implementation of the scholarship system
- Support for admission fees and tuition through the admission scholarship system
- Interaction and Networking
- Opportunities to interact with related professional staff
- Providing a place where information can be shared through networking with 1,675 graduates
- Graduate School Advisor System
- Program to help and guide students in their thesis writing
- Special lectures and major related discussions through offline seminars
- Support for Student Welfare Services
- Discounts on medical treatment for students and their family members when using the Hanyang University Medical Center
- Educational infrastructure allowing for student benefit through an agreement with Hanyang University
- Support for Employment/Startups and Doctoral Program
- Providing startup education and training programs through the promotion of startup support groups
- Support for advancement to a doctoral program through special lectures by experts in the field