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Graduate School of Business Administration

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Marketing MBA

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Roadmap of Marketing MBA Curriculum

Roadmap of Marketing MBA Curriculum
Major Completion System1st semester2nd semester3rd semester4th semester5th semester
Major Core Course

  • Global Marketing Strategy

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  • Research in Consumer Research

  • Marketing & Management

  • Marketing Research

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Intensive major course

  • Marketing Case Study

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  • Channel Management and Retailing

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  • Product & Brand Management

  • Marketing in Digital Environment

  • Marketing Communication Research

  • Marketing Metrics

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Area expansion process

  • Management of Technology & Strategy

  • Service Engineering

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  • Digital Media: Changes in an Evolving Industry

  • Rational Management and Decision Making

  • Strategic Management Information Systems

  • Persuasive Communication

  • IT Venture & Entrepreneurship

  • Accountant Information Analysis

  • High-tech Marketing

  • Marketing Area and Location Analysis

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Advanced
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  • Thesis Research

  • Thesis Research

  • Graduation thesis Graduation thesis or 2 subjects for thesis replacement

  • Graduation thesis
  • ※The above is subject to change depending on the situation.
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  • Office Tel. +82-2-2290-0760