Course Credits |
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| Basic Courses |
PERSUASIVE COMMUNICATION(1st semester), MAMAGEMENT OF TECHNOLOGY & STRATEGY(1st semester)
ACCOUNTING INFORMATION ANALYSIS(2nd semester), MARKETING & MANAGEMENT(2nd semester)
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1 | GLOBAL MARKETING STRATEGY
MARKETING CASE STUDY
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CAPITAL MARKET AND
CORPORATE FINANCE
PRINCIPLES OF TAX LAW
| SERVICE ENGINEERING
ECONOMIC ANALYSIS FOR IT INVESTMENT
| INTRODUCTION TO MEDIA BIG DATA
MOBILE AND SOCIAL CONTENT
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2 |
RESEARCH IN CONSUMER RESEARCH
CHANNEL MANAGEMENT AND RETAILING
| FIRM VALUATION
CASE STUDIES IN ACCOUNTING
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SYSTEM MANAGEMENT
HIGH-TECH MARKETING
SUSTAINABLE DEVELOPMENT AND ESG
| BROADCASTING AND TELECOMMUNICATION POLICY
CRISIS COMMUNICATION AND MANAGEMENT
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3 |
PRODUCT & BRAND MANAGEMENT
MARKETING IN DIGITAL ENVIRONMENT
MARKETING RESEARCH
| FINANCIAL DERIVATIVES
ACCOUNTING STRATEGY AND APPLICATION
CASE STUDIES IN TAXATION
| IT VENTURE & ENTREPRENEURSHIP
AI BUSINESS
| COMMUNICATION THEORIES
RESEARCH METHODOLOGY
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4 | MARKETING METRICS
MARKETING COMMUNICATION RESEARCH
| ACCOUNTING AND TAXATION FOR MULTINATIONAL CORPORATIONS
TAX STRATEGY AND APPLICATION
| STRATEGIC MANAGEMENT INFORMATION SYSTEMS
RATIONAL MANAGEMENT AND DECISION MAKING
| MEDIA THEORIES
MEDIA INDUSTRY & ESG
FOURTH INDUSTRIAL REVOLUTION & SOCIAL MEDIA
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Doctoral Seminar | Research Seminar I, Research Seminar II, Research Seminar III
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Thesis Research | Dissertation Research Guidance I, Dissertation Research Guidance II
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